Anti-LGBTQ hate group, One Million Moms, which is run by the American Family Association, spoke out against Sabra for its inclusion of drag queens, Kim Chi and Miz Cracker, in its Super Bowl ad. Unfortunately for the anti-LGBTQ activists, this year will mark the most diverse and LGBTQ-inclusive advertising seen during the Super Bowl in its history. Brands like Sabra, Olay, Amazon Alexa, Pop Tarts, Doritos and TurboTax are proving that groups who advocate for hatred will be ignored, as family friendly brands of all kinds march forward towards more inclusivity and diversity in advertising.
The activist organization One Million Moms, led by executive director Monica Cole, claims their mission is to “stop the exploitation of children,” however nearly all of their public work and actions center on targeting brands/networks that include LGBTQ people in programming or ads.
GLAAD has been working for years to combat One Million Moms' anti-LGBTQ campaigns, most recently in November of 2019 when One Million Moms campaigned to have ads featuring a same-sex couple on their wedding day removed from the Hallmark Channel. After the decision was made to pull the ads, GLAAD worked with the Hallmark Channel to educate them on the group’s anti-LGBTQ history, and the decision was reversed.
GLAAD has also been leading the charge for years to advocate for more LGBTQ-inclusion in advertising, and to educate brands on the fact that LGBTQ-inclusion is good for business.
Add your name if you agree that it's clear that One Million Moms' tactics aren't working, and it's time for them to pack it up and go home.